Tunisia’s Caravan Distribution

Challenges US Grocers to

"Awake Your Customers’ Taste Buds!"

SFAX, TUNISIA--Forget about Atkins® and South Beach™ Diets.  Couscous and pasta are too deeply ingrained in Mediterranean diets—some of the healthiest in the world—to be maligned over a carbohydrate or two.

Exhibiting at the NASFT Summer 2004 Fancy Foods Show in New York with a consortium of Tunisian specialty foods manufacturers, Caravan Distribution (the distributing arm of CDS/Couscousseries Du Sud), introduced its three primary brands—Diari, Spiga, and Primoro—to American specialty foods buyers hungry for new cultural tastes.

“We deliver exotic, delicious and authentic cultural cuisine delicacies,” says CDS’ Khaled Affes.  “Our couscous is produced by fully-automated modern technology according to the traditional processing method, which delivers premium products with the same respect for our Mediterranean heritage.”

In addition to couscous, CDS is acclaimed for its broad range of pastas made from the highest quality durum wheat semolina.  The food products from CDS are marketed under three brands to meet grocers’ individual needs: 

Diari

• The Diari name is value priced
• Made exclusively from 100% durum wheat semolina
• Products include
  • Pasta
  • Regular & flavored couscous
  • Oil-preserved specialties

Spiga

• Extensive array of specialty pasta cuts and shapes
• Made exclusively from 100% durum wheat semolina
• Products include

• Pasta (Long, short shapes, special cuts)
• Couscous

Primoro

• Premium products, when ‘only the best will do’
• Upscale packaging and presentation
• Products include
  • Pasta
  • Couscous

            In addition, all of the standard and couscous products from CDS carry the kosher label 'Star-K'.

CDS welcomes inquiries from importers, brokers and distributors in the US.  For more information regarding distribution of these brands, contact the company directly by email at info@caravan-distribution.com, or by post at CDS/Caravan Distribution, PO BOX 799, 3000, Sfax, Tunisia.  Phone: + (011) 216-74-286 870, fax: 216-74-286 980.  Or visit the company website www.caravan-distribution.com.

# # #

  P.O. Box 3852 • Johnson City, TN 37602-3852 •  +1 (423) 467-9864

© 2007 HMA