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Sales
Literature
Sales collateral materials for
food marketing projects—brochures,
broadsides, fliers, promotional posters,
POP—are critically success factors in the sales communication process.
Audience definition and careful planning of how sales collateral materials will be
used (trade shows, direct mail, face-to-face presentations), can save you thousands of dollars and dramatically increase your impact
and effectiveness.
Low on Carbs, High on Taste
Nutritous, yes. Delicious, yes. And placed on a pedestal to take its rightful place among the nutritional bars on the market. THe sales collateral followed our positioning on the ads and in PR materials, that this product represents more than a "me too," but a whole new category. Maybe the low carb frenzy is over, but there is still a large consumer group that seeks out low carb products for a variety of health reasons. This piece tells them why this is the right product for the job. Except, of course, farm-raised sea bass and sea bream from the Tunisian coast of North Africa.
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