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Public Relations When used in conjunction with a other message delivery, public relations can significantly boost your product brand awareness and is becoming an increasingly important component of building strong consumer brands. The term PR (public relations) often conjures up images of ticker-tape parades and confetti. But, we urge clients to view PR with a long view - like a boxer who knows the knockout punch is very impressive, but a series of smaller, persistent body blows accomplishes the same victory over time.
Attacking the 800-Pound Gorilla Everyone knows who the '800-pound gorilla' of the salty snack aisle is. But one courageous little lady used PR as part of her attack on the giant.
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P.O. Box 3852 • Johnson City, TN 37602-3852 • +1 (423) 467-9864 © 2010 HMA |
