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US Market Entry Program
Successfully Enter the US New Market
Entering the US market can be an irresistible but daunting
task. You can sense the opportunity, but putting all the sales & marketing
materials, market studies, ads and public relations projects together can seem
overwhelming.
Hamman Marketing Associates, through a special arrangement
with IESC Solutions, offers a complete, affordable, and simple solution that
puts practical tools for market entry right into your hands. Whether you’re
looking for direct sales or building a team of representatives or identifying
new distributors, this program delivers:
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A Market Snapshot
– that’s designed to provide clarity of vertical market opportunities. Based
on the most current information available, it seeks to identify key market
players and to highlight vulnerabilities that may present opportunities for
you. Also lists major trade shows and trade publications for your
consideration.
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Key Positioning
Statement –describes your company’s key competitive advantage so
others can also easily understand it, and serves to drive the creative process
for the rest of your marketing tools.
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Press Coverage
– includes the preparation and distribution of a 1- to 2-page press release
using either a wire service or internal lists, to introduce your company to
potential customers and key industry publications.
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Sales Literature
– is created and printed using your art or photography. You receive 2,500
full-color 8.5” x 11’ sales fliers that provide company and product
information. Use for direct mail, at trade shows, or during sales calls.
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Advertising
– in the form of a full-page color ad (our designer using your photography or
art). You also receive the ad in a form (JPEG/PDF) that is compatible for use
for direct mail or email campaigns. We deliver classified ad copy to solicit
sales representatives (if appropriate) and review resumes for you, providing
only the best candidates for your consideration.
To initiate a program and prepare for market entry,
contact HMA.
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