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US Market Entry Program
(USMEP)
Successfully Enter the US Market
Entering the US market can be an irresistible but daunting task. You can
sense the opportunity, but putting all the sales & marketing materials, market
studies, ads and public relations projects together can seem overwhelming.
Hamman Marketing
Associates offers
this program as a complete, affordable, and simple solution that puts practical
tools for market entry right into your hands. Whether you’re looking for direct
sales or building a team of representatives or identifying new distributors,
this program delivers:
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Company Evaluation & Goals Assessment - begins the
USMEP process and
contains information you provide about your company and its products.
This information will help our creative team in developing a positioning
strategy and helps identify possible market niche opportunities. It's
also where you tell our team what objectives and goals you have set, so we
can align our thinking to your success.
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Creative Brief &
Positioning Statement
– describes your company's key competitive advantage so others can also
easily understand it, and serves to drive the creative process for the rest
of your marketing tools.
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A Market
Snapshot
– that's designed to provide clarity of vertical market opportunities.
Based on the most current information available, it seeks to identify key
market players and to highlight vulnerabilities that may present
opportunities for you. Also lists major trade shows and trade publications
for your consideration.
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Press
Coverage
– includes the preparation and distribution of a 1- to 2-page press release
using either a wire service or internal lists, to introduce your company to
potential customers and key industry publications.
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Sales
Literature
– is created and printed using your art or photography. You receive 2,500
full-color 8.5" x 11" sales fliers that provide company and product
information. Use for direct mail, at trade shows, or during sales calls.
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Advertising*
– in the form of a full-page color ad (our designer using your photography
or art). You also receive the ad in a form (JPEG/PDF) that is compatible
for use for direct mail or email campaigns. We deliver classified ad copy
to solicit sales representatives (if appropriate) and review resumes for
you, providing only the best candidates for your consideration.
After
the USMEP - USMEP II: Ongoing Sales & Marketing Support in the U.S. Market
After completing the USMEP, or
for companies who see to expand on their current presence in the U.S. market, we
offer a broad range of ongoing sales and marketing communications support
services. These custom-tailored solutions are quoted on an individual
basis, but may include:
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Direct Sales - Sometimes the best approach to
headquarter sales is a direct sales method. In these cases, we act directly
as your in-country representative and introduce your product or service to
key buyers.
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Sales Management - In some instances, it is
best to contract with channel professionals with an established network to
represent our client’s products and services. In these cases, we identify,
interview and select prominent channel sales representatives and rep groups
to act as your agent. Representatives, their fees and commission
arrangements are presented to clients for prior approval. We then supply
sales management activities and constantly monitor sales progress. Clients
receive monthly updates and quarterly reports on progress and/or obstacles
that must be overcome.
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Advertising Services - From advertising
creation—layout & design, copywriting, photography and more—we provide a
full range of advertising creative services to help put your message in
front of potential buyers. In addition, we offer advertising planning,
budgeting, rate negotiation and ad placement services to ensure clients
receive maximum impact for their advertising investment.
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Public Relations Support - Public relations
activities are crucial in building product, service, and brand awareness.
We write and distribute press releases (via fax, email and internet-based
distribution services) to assist our clients in this important endeavor.
Press releases are generally issued quarterly to build name awareness and
support the sales effort.
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Trade Show Services - Trade show
participation can put your product or service in front of a broad audience
very quickly. The biggest mistake most companies make are in pre-show
preparation and post-show follow up. We can help you plan for a successful
show and even represent your company at key industry trade events.
Pre- and post-show activities can include space acquisition, filing service
contracts, advertising, public relations, direct mail, and on-site
promotion.
View our
USMEP Flowchart for a visual explanation of activities. For more
information, visit our USMEP FAQ page, or to
get specific information and prepare for market entry, contact us.
HMA's US Market Entry Program (USMEP)
overview brochures are now available in English, French, Portuguese and Spanish. Click on the appropriate flag below to download.
Download the
USMEP Overview
in English.
Download the
USMEP Overview
in French.
Download the
USMEP Overview
in Spanish.
Download the
USMEP Overview
in Portuguese.
Because of the great
disparity in the cost of securing advertising space (placement) in
publications, those fees are quoted separately.
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