Bedoui & Company and HMA Team Up to

Open U.S. Market Opportunities

TUNIS, Tunisia—Bedoui & Company of Tunis, Tunisia and Hamman Marketing Associates of Johnson City, TN continue to work closely to develop new opportunities for companies interested in introducing their products and services to the American market.

Through a program called the U.S. Market Entry Program (USMEP), companies are supplied with a set of marketing tools designed to increase their chances of success in entering the U.S. Market. The program includes market research, creative brief and positioning statement, printed sales materials, advertising creation and public relations support. The all-inclusive program continues to be an efficient and cost-effective method for companies to introduce the companies, products and service to American buyers.

All of the projects listed below were developed for companies in the Tunisian private sector that worked with the assistance of the Tunisian Government and World Bank funding.

Textile Company Uses USMEP To Sew Up New Sales

The United States may not be the fashion-producing hub of the world, but it is certainly one of the world’s biggest marketers and consumers of fashion items. And thanks to help from the U.S. Market Entry Program, one Tunisian textile company is expanding its name awareness and tapping into this lucrative market. And leads generated from the public relations support of the denim finishing and manufacturing operation’s USMEP have come not only from fashion names in the United States, but from other countries, too.

The company has also established a U.S. sales network to leverage its growing brand recognition and capitalize on emerging opportunities.

USMEP Helps Aquaculture Nets New American Opportunities

There’s nothing fishy about wanting expand sales opportunities in the U.S. Americans as a whole are not healthy eaters, and it was natural to show them why the Mediterranean lifestyle—with a diet rich in the bounty of the sea—would benefit buyers financially and physically.

The company now operates more efficiently, exporting directly to the U.S. Market instead of through costly intermediaries. And as the company’s name recognition is expanded, so are its sales opportunities.

Food Consortium Serves Ethnic Foods To America With USMEP

Taking new products to American consumers can be a daunting process—especially in the U.S. food industry. But the Agricultural Consortium of Tunisia relies on in-country support to promote its trade show and sales opportunities. After an initial 2004 trial of the services, the group will expand its investment in sales and marketing support—and no doubt its results—in an effort to make further U.S. distribution inroads in 2005.

Candy Company Finds Sweet Opportunities Through USMEP

Making the right contacts can be a critical success factor when approaching the U.S. market. An import/export company that caters to the buyers’ sweet tooth used the USMEP to arrange a particularly profitable visit to the U.S. The trip included meetings with prospective brokers, sales agents and distributors who provided additional insight on packaging, pricing and distribution issues.

The stage is now set for successful regional, then national rollout.

For more information on the USMEP and how it might benefit your company, contact Rym Bedoui of Bedoui & company in Tunis via email at gtn.iesc@planet.tn or by phone at +216 (- 71) 963-437. Hamman Marketing Associates can be reached through the contact page or by phone at (423) 467-9864.

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P.O. Box 3852 • Johnson City, TN 37602-3852 • +1 (423) 467-9864